When you are speaking to a company to design and develop your website the conversation of SEO will come up. Many people do not know what SEO is. Well, first it stands for search engine optimization. What that means is how you get traffic to your site. How you get your website out there. If the SEO is done well on your site, then you will get a good ranking on Google.
That is how people find you are through the search engines. You want to come on the first three pages. Most people do not even go through to the third page. The standard guideline is that you want to be in the top thirty. Google shows ten listings per page. So you want to be in there. That's where your keywords come into play. You want your keywords to be as relevant to your site as possible. The more relevant your keywords, the better ranking you will get from Google.
The company that you pick should do the keyword research for you and find the best keywords to optimize your site. The company will run a keyword ranking report and give you the ideas, and then you take it from there. When deciding a keyword, you want high search but weak competition. You can change the keyword that you want to be more specific, and you will slowly see the amount of competition for that word drop. Know about The 3 Keys to Communicating The Value of SEO to C-Suite Executives here!
Another part of the process is that essential is the organic side. What people say organic it means that the way you bring people to your site for free. Not like the PPC where you pay to place your ads, but it is what you do for free. Both are side organic and paid traffic is significant. You do not necessarily need to do given to get your site to rank good, but it helps to do both. The more links that you have out there that points back to your site are beneficial in this process. Watch https://www.youtube.com/watch?v=hF515-0Tduk to gain more details about SEO.
Different search engines have different rules and different ways that they get the ranking, but most people just concentrate on Google because as of now it is the most favorite search engine. Most of the people that do search you are going to come from Google. So that is a great place to start. It is crucial to have a company do the SEO for your site so that it can be very successful.